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Marketing Evolution

Marketing data foundation and AI-driven measurement platform

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About Marketing Evolution

Marketing Evolution offers a marketing data platform that unifies paid, owned, CRM and offline data, plus an AI layer for answering questions and simulating budget scenarios. Substrate provides the data foundation, and Darwin delivers proactive insights and planning. It targets marketing and analytics teams at large advertisers.

Common use cases

  • Media mix planning
  • Cross-channel attribution
  • Budget optimization
  • Marketing data modeling

Products and services

Substrate

Marketing data foundation that unifies sources and applies business logic.

Darwin

Proactive intelligence for questions, simulation and budget scenarios.

Integrations

Over 200 pre-built connectors to marketing and data platforms.

Key features

  • Marketing data unification
  • Budget scenario simulation
  • Cross-channel measurement
  • Pre-built connectors
  • AI agent context delivery

Integrations

  • Google Analytics 4
  • HubSpot
  • Salesforce
  • Snowflake
  • Google Ads
  • Meta
  • TikTok
  • LinkedIn

Marketing Evolution alternatives

FAQs

What does Substrate do?

It combines marketing data sources and applies taxonomy and KPI logic.

What can Darwin do?

It answers questions, simulates purchase paths and evaluates budget scenarios.

How many connectors exist?

The site cites more than 200 pre-built connectors.

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