Nielsen
Audience measurement and media data provider
About Nielsen
Nielsen measures audiences and consumer behavior across TV, streaming, audio and digital, and sells the resulting data and analytics to media companies, advertisers and agencies. It is best known for television ratings and cross-platform audience measurement.
Common use cases
- Media audience measurement
- Ad campaign measurement
- Market planning
- Audience segmentation
Products and services
Nielsen One
Cross-platform audience measurement.
Audience data
Syndicated media and consumer datasets.
Advertising analytics
Campaign and reach measurement.
Key features
- Audience measurement
- Cross-platform ratings
- Consumer data
- Advertising analytics
- Syndicated panels
Nielsen alternatives
- COComscore
- ITiSpot.tv
- VIVideoAmp
- STSamba TV
FAQs
What does Nielsen sell?
Audience measurement data and analytics.
Who buys it?
Media owners, advertisers and agencies.
How is it priced?
Custom licensing; contact sales.
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